MOTIVATING SALES PEOPLE AND OTHER EMPLOYEES Motivating employees and developing a spirit of cooperation is an ongoing initiative. This initiative ultimately contribute to management’s goals for enhanced customer service and productivity. Communication and training
are at the core of these goals. But, good training does not always equal high performance. Human resource, training and compensation authorities acknowledge that money doesn’t motivate. Motivation stems from deep within each individual employee. However, certain initiatives can be implemented to modify behavior and nurture the
natural motivation that lives within most employees, fostering a culture of positive attitude and teamwork. Categories of Motivational Initiatives Generally, motivational initiatives fall into three categories:
1. Recognition 2. Privileges 3. Incentives | 
