NEW YORK — Partners & Levit Advertising has facilitated the acquisition of new technology by Eye Care
International Inc. (EYCI), a client of the New York advertising agency, according to Partners & Levit managing partner, Mark Levit.
Recognizing Eye Care International’s desire to deliver value added to it’s provider network, Levit introduced Eye Care International’s president and CEO, Clark A. Marcus, to the chairman and founder of another client
company that owned Photoscreener™ technology. “Mark saw the fit immediately,” said Marcus. “I recognized the patented and FDA-approved Photoscreener as representing a traffic-building tool for the ophthalmologists and optometrists in our network and can also save children from the pain of undiagnosed vision problems and even blindness,” Marcus added.
said, “Our partnership with Eye Care International extends beyond the regular course of advertising promotion and media relations. Clark’s ability to articulate the goals of Eye Care International made it easy to spot this opportunity.”
The Photoscreener is a specially equipped camera that takes two separate photographs of a child’s eyes. Analysis of
the photos by a trained medical specialist can help identify any of the 6 common vision disorders that can lead to amblyopia, or even blindness. One in 20 American children are born with vision disorders. The Photoscreener works on children as young as 6 months old.
Eye Care International, Inc. owns and operates the nation’s largest discount Vision
Network, with approximately 14,000 provider locations nationwide. It is the only national discount vision plan providing the services of ophthalmologists (Eye M.D.s) who discount all of their services. Eye Care International’s services include all cosmetic surgical procedures such as LASIK vision correction and Co2 Laser Skin Resurfacing at savings on both products and services ranging from 20% to 60%. Eye Care International is also the parent company of LBI Brokerage, LLC,
distributor of the Eye Care International Vision Plan and the Transamerica Worksite program.
Partners & Levit Inc. is an aggressive New York advertising agency that leverages branding, advertising, sales promotion, direct response, seminar selling, the Internet, and other channels to guide prospects along a continuum
until they become loyal customers. The agency’s heritage dates from 1981. For more information about Partners & Levit, visit: www.partnerslevit.com or call 212/696-1200.