|
|
|
||||||||||||||||||||||||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|||||||||
|
_________________________ _________________________ |
|
The Case For Newspapers Providing wide reach and immediacy, newspapers provide broad-based reach and geographic precision. Usually providing coverage of individual DMAs (Demographic Marketing Areas) or cities, consumers have a relationship with their daily and weekly newspapers. Reading a newspaper is a morning or evening ritual. Newspapers enable advertisers to have their advertisements appear quickly – closing dates are generally just a couple of days before publication. Newspapers offer editorial compatible with their subject-specific sections. And newspapers offer high frequency opportunities with most of the majors publishing daily. Newspapers have their
drawbacks, too. For example, if budget won’t allow a sustained
campaign, each issue (and therefore the brand message) gets thrown out with
the prior day’s garbage. Graphic reproduction is generally of lower
quality than any other visual media. And multi newspaper buys are typically
difficult to execute since few production standards have been agreed upon
within the newspaper industry. |
|||||||||||||||||||||||
|
|
|
|
|||||||||||||||||||||||
|
|
|||||||||||||||||||||||||
|
|
|||||||||||||||||||||||||
|
|
|
|
|||||||||||||||||||||||
|
|
|
|
|||||||||||||||||||||||
|
|
|
|
|||||||||||||||||||||||
|
|
Please report difficulties you may encounter with this site to: webmaster@partnerslevit.com |
|
|
||||||||||||||||||||||
|
|
|
||||||||||||||||||||||||
