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Read back issues of ADVantages™, our informative quarterly e-zine containing news about effective marketing strategies, marketing technologies, opinions and much more!

2002 Archives

2003 Archives

2005 Archives

December
– Sponsorships: Wasting Away?

November
– Should Advertising Be Funny?
The 12 Impacts of Technology


October
Sex in Advertising: Does it Sell?
– Media Has Its Merits.


July
– CRM: Heaven or Hype?
– Media Merits


June
What Happens When Customers Buzz?
– Still More Merits of Media


May
– Can You Irritate Customers Into
   Buying?
– More Merits of Media.
– Direct Response Advertising

April
Recession Marketing Opportunities
The Merits of Media

December
What’s next now that
  telemarketing’s vanished?


November
7 reasons you should publish an
   e-newsletter


October
The Brand as Experience

September
Rent-a-Brand

July
The 7 Great Truths of Marketing
Making the Recession Work for
  Your Brand

June
Does Advertising Wear Out?
Branding and Brand Monitoring.

May
The Difference Between Men
   and Women
Meet Your Competition

April

Product Bundling

March
Mobile messaging. The next big
   thing?


February
Marketing Success Defined
Spreading the Word

January
Marketing At the Speed of Light
Marketing Plan Template

Fourth Quarter
– Making your brand cool

Third Quarter
– Open your Sales Force to a
   Quick Close

Second Quarter
– What’s in a name?

First Quarter
The DNA of Branding


2004 Archives

Fourth Quarter
Putting media before the
   message

Third Quarter
3 Secrets for Better Internet
  Marketing


Second Quarter
The Architecture of a Brand..

First Quarter
 Improving your survey response
Competing on value added.