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Partners & Levit Advertising
Wins B. I. G

Partners & Levit Advertising, New York, has won the advertising and sales promotion account of B. I. G Group, a U. K. based manufacturer and marketer of personalized business products including name badges, business cards, stationery, corporate jewelry and plaques.

According to the agency’s managing partner, Mark Levit, “B. I. G Group’s emphasis on direct response advertising and new product development are especially exciting for us.  With B. I. G tuned-in to the measurability of direct response, we can continuously improve the profitability of subsequent campaigns. Plus, a steady stream of new products is always exhilarating for an agency.”

Graham Budinger, B. I. G Group’s Director of International Sales and Marketing, said “we began operations in the United States a little over a year ago following ten successful years in the United Kingdom.  We employed the same strategies in the U. S. that successfully produced for us in the
U. K.  But we suspected certain cultural differences in marketing methods between the two countries. Following an exhaustive review of New York advertising agencies, we found Partners & Levit, an agency experienced in marketing British products in the States.  The agency shares our vision: ‘…customer focused, profit driven and success oriented.  We share our success with everybody that helps us achieve it.’  The agency understands B. I. G Group and has effectively ‘Americanized our sales strategy.”

B. I. G Group will invest approximately $1 million during its U. S. launch. Partners & Levit’s assignments include advertising, direct mail, marketing research, trade show planning, Internet marketing, a customer loyalty program, media relations and more. 

Budinger added, “B. I. G Group has established a genuine partnership with Partners & Levit.  We view the agency as an extension of our team and value the contributions they continue to make.”

B. I. G Group’s long-term goal is to be the global brand leader in the printing and personalization category.  “We’re counting on Partners & Levit to help us capture enough market share in the U. S. to assure we achieve that objective,” Budinger concluded. 

Partners & Levit Inc. is an aggressive New York advertising agency that leverages branding, advertising, direct mail, sales promotion, event marketing, the Internet, and other initiatives to guide prospects along the sales continuum until they become customers. The agency’s heritage dates from 1981. For more information about Partners & Levit, visit: www.partnerslevit.com or call 212.696.1200.