NEW YORK — Sight 4 Kids™ has awarded its advertising and promotion account to Partners & Levit Inc. Sight 4 Kids is a physician-managed organization utilizing proprietary technology to screen children for the six major causes of vision damage or blindness at a time when those conditions are treatable.
"Sight 4 Kids is more than a great account. It’s a cause. One out of every 20 children has a serious eye disorder. With Sight 4 Kids’ unique Photoscreener™, early intervention and treatment is possible, drastically reducing permanent vision problems later in life. Partners & Levit’s strategy will be to develop and support Sight 4 Kids’ channels and
create broad-based awareness of the critical service," according to the agency’s managing partner, Mark Levit.
Jeffrey Weisberg MD, president and CEO of Sight 4 Kids’ said, "Partners & Levit supported Sight 4 Kids throughout its funding stage. The agency’s understanding of our organization’s services and markets is extensive. We were also
attracted to Partners & Levit because of the agency’s experience on other vision-related accounts."
The agency’s assignments include branding, advertising, Internet marketing, collateral, event marketing and media relations. Budget for the first year is $2,000,000.
Sight 4 Kids, is headquartered in New York City. The organization’s chairman and founder, Jeremy P. Feakins pursued development of the Photoscreener technology as the result of his child suffering from ambyopia. Sight 4 Kids offers vision screens through pre-schools, kindergartens, hospitals, doctor’s offices, and large companies with child care facilities, trade unions and other organizations that are
pre-disposed to hosting screening events. All vision screens conducted by Sight 4 Kids are analyzed and reported on under the supervision of Jay Wisnicki MD, Director of the New York Eye and Ear Infirmary, Department of Opthamology, Beth Israel Medical Center; New York. For more information visit www.sight4kids.com or www.photoscreener.com.
Levit Inc. is an aggressive New York advertising agency that leverages branding, advertising, sales promotion, direct response, seminars and events, the Internet, and other channels to guide prospects along a continuum until they become loyal customers. The agency’s heritage dates from 1981. For more information about Partners & Levit, visit: www.partnerslevit.com or call 212/696-1200.