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Partners & Levit Advertising
Wins Sight 4 Kids

NEW YORK — Sight 4 Kids has awarded its advertising and promotion account to Partners & Levit Inc. Sight 4 Kids is a physician-managed organization utilizing proprietary technology to screen children for the six major causes of vision damage or blindness at a time when those conditions are treatable.

"Sight 4 Kids is more than a great account. It’s a cause. One out of every 20 children has a serious eye disorder. With Sight 4 Kids’ unique Photoscreener™, early intervention and treatment is possible, drastically reducing permanent vision problems later in life. Partners & Levit’s strategy will be to develop and support Sight 4 Kids’ channels and create broad-based awareness of the critical service," according to the agency’s managing partner, Mark Levit.

Jeffrey Weisberg MD, president and CEO of Sight 4 Kids’ said, "Partners & Levit supported Sight 4 Kids throughout its funding stage. The agency’s understanding of our organization’s services and markets is extensive. We were also attracted to Partners & Levit because of the agency’s experience on other vision-related accounts."

The agency’s assignments include branding, advertising, Internet marketing, collateral, event marketing and media relations. Budget for the first year is $2,000,000.

Sight 4 Kids, is headquartered in New York City. The organization’s chairman and founder, Jeremy P. Feakins pursued development of the Photoscreener technology as the result of his child suffering from ambyopia. Sight 4 Kids offers vision screens through pre-schools, kindergartens, hospitals, doctor’s offices, and large companies with child care facilities, trade unions and other organizations that are pre-disposed to hosting screening events. All vision screens conducted by Sight 4 Kids are analyzed and reported on under the supervision of Jay Wisnicki MD, Director of the New York Eye and Ear Infirmary, Department of Opthamology, Beth Israel Medical Center; New York. For more information visit www.sight4kids.com or www.photoscreener.com.

Partners & Levit Inc. is an aggressive New York advertising agency that leverages branding, advertising, sales promotion, direct response, seminars and events, the Internet, and other channels to guide prospects along a continuum until they become loyal customers. The agency’s heritage dates from 1981. For more information about Partners & Levit, visit: www.partnerslevit.com or call 212/696-1200.