WB David to
NEW YORK – The WB David Worldwide Diamond Network, the member companies of which include Accurate Diamond, American Diamond Syndicate and HR Diamonds, has awarded its advertising and sales promotion account to Partners & Levit Advertising, according to WB David Executive Vice President Sheldon David.
“WB David is a multinational organization committed to growth,” said Mr. David. “By awarding our business to a strategy-driven advertising agency, we’ll further capitalize on the current strong diamond market. Partner’s & Levit’s presentation demonstrated an aggressive, disciplined and integrated strategy during our recent review.”
The agency’s Managing Partner, Mark Levit added, “Our firm’s heritage in jewelry marketing, coupled with our string of successes in consumer packaged goods, distilled spirits, technology, financial services and other categories will enable us to implement marketing tactics that have proven themselves outside the jewelry arena.”
Partners & Levit’s initial assignments include advertising, direct mail and an Internet strategy.
WB David Worldwide Diamond Network is a 60-year old full service diamond company and an exclusive sightholder appointed by London’s Diamond Trading Company to cut and distribute the DeBeers Limited Edition Millennium Diamond.
Partners & Levit Inc. is a New York advertising agency that leverages branding, advertising, sales promotion, direct mail, the Internet, and other initiatives to move clients’ prospects along the sales continuum until they become customers. The agency’s heritage dates from 1981. For more information about Partners & Levit, visit: http://www.partnerslevit.com or call 212.696.1200