The Case For Magazines
Magazines can be narrowcast to reach virtually any target with excellent reach and efficiency, depending on how accurately the target audience is defined. Further, print enables an advertiser to reach its audience when its members are most likely to be thinking about the product (i.e.: while reading a special interest
publication). Also, communication value is high since a reader has the option to spend time with an advertisement, giving the advertiser greater leeway in communicating a complicated selling message. These are the most critical factors in choosing magazines over other vehicles.