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16 Ways to Lure Traffic to Your Web Site
The days are gone when Internet Marketers assumed if they built a site, people would come. Here are some inexpensive methods to generate traffic for your site:

  • Use Web address stickers. Not ready yet to reprint your stationery? Print small, coordinating labels that feature your URL. Include a brief line of copy inviting people to visit. Stick them on outgoing envelopes, on folders, on the backs of your business cards and anywhere else you find appropriate.
  • Put your URL in your advertising. This extends the efficacy of a print ad, since readers can get more details about your offerings instantly, 24 hours a day. But include your traditional contact information as well.
  • Include your URL in or voicemail messages. For those who call your office outside of office hours, spell out your Web address in your message, so that prospects can immediately help themselves to the information they need.
  • Utilize your on-hold message as well. Similarly, instead of playing "Rhapsody in Blue" for customers while they wait on the line for a representative, you can tell them that if they’re calling for directions, prices, return policies and such, they can surf on over to your Web site.
  • Post notices of your site’s content in newsgroups. Whenever you add useful non-promotional content to your Web site, such as a "Frequently Asked Questions" file, post notices to relevant newsgroups, forums and mailing lists. This usually not only increases traffic at your Web site, but also prompts people to add links to your site.
  • Ask for links. Visit non-competing informational sites in your area of expertise and ask the owners to add links to your site. This works best when your site includes useful informational resources rather than strictly promotional material.
  • Exchange links. Before requesting links, add a section to your site that contains links to related businesses. Then contact the Webmasters of those sites to request a reciprocal link. You’ll find your initiative frequently reciprocated. Importantly, many search engines rank you higher in their listings if outside sites link to yours.
  • Start an e-mail newsletter. Some say that showing up in your customers’ mailboxes every week or month with updates, schedules, sale prices or industry news is even more valuable than the Web site itself. Somewhere in the newsletter, tell readers to check out your Web site for more information on related subjects.
  • Publicize your content. Add something to your site no one else in your industry has, then send a news release to industry trade magazines about your unique feature—a countdown clock to an important industry event, a top-ten list, a joke of the week.
  • Host a giveaway. Announce a drawing for a free something-or-other once a month. Those who sign the guest book during that period — and people can reregister every month—are eligible to win.
  • Create outdoor signage. Facing Route 128 in Massachusetts recently was this sign on a very traditional-looking restaurant: "pillarhouse.com." It let technically savvy commuters know they could explore the menu on their computer.
  • Invent alternate domain names. If you started off as "pamsparties.com" and then discover that "balloons.com" is available, grab it and have it open up your same site. That’s what Coca-Cola did when it registered for both www.cocacola.com and www.coke.com. The shorter and more memorable your domain names, the better.
  • Encourage people to bookmark your site. Obedient creatures that we humans are, making an explicit bookmark request either at the site or in advertising containing your URL increases the chances people file your address in their browser for a return visit.
  • Append a signature file. At the end of every e-mail message you send, append a file containing your contact information and a line about what’s new at your Web site.
  • Offer free classifieds. A Yahoo! search turned up more than 600 Web sites offering free classified ads, some regional and others topic-specific—for bicycle stuff, crafts, computers and more. Post ads for products or services related to your business.
  • Print T-shirts. Order custom-made shirts and wear your Web address on your back. For even more visibility with this method, sponsor a softball team who will wear them, or use them as giveaways for a promotional mailing.

    Learn more about the Internet and how it can support your sales. Call Mark Levit, our Managing Partner, at 212.696.1200 now. Or
    email him and let him contact you!
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